A local driving school approached us with the briefing “make something cool that doesn’t look like all other driving school ads”. So we dove deep into the 80s synthwave neon aestethic and ran with it, with a few local references sprinkled on top. The whole ad was designed from the ground up in full CG (while wearing our Ray Bans of course).
Directed by: Tobias Kummer, André Gerhardt
Production company: Overmind Studios